With so much talk about artificial intelligence (AI) and its potential to change the content marketing landscape as we know it, you may be wondering if now is the time to invest in a tool like Jasper?
After all, this AI text generator tool promises to be able to produce high-quality content at lightning-fast speeds.
But can it really deliver on those claims? Let’s take a closer look.
Jasper is an AI-powered writing assistant that can help you with everything from coming up with ideas for new content to editing and proofreading your existing work.
The tool is designed to help content marketers and agencies create high-quality, unique content at scale. But how good is Jasper at writing content? And what can it do?
In this blog post, I’ll take a closer look at what Jasper can do and why it’s probably the best AI writing tool on the market. I’ll give you an overview of what Jasper is and what it can do for your content marketing.
Can Jasper really write good content?
Jasper flew onto the scene in mind 2021 as Jarvis, but after Disney came after them because Jarvis is from it’s Marvel empire, so the name was changed to Jasper.ai
Early reviews of Jarvis were mixed. Some users have praised its ability to produce large quantities of high-quality content quickly and easily.
Others have found that its output is often inaccurate or irrelevant.
If I written this in 2021, I’d have said that until more users have had a chance to try out Jasper and provided feedback, it’s hard to say definitively whether or not this AI text generator tool is worth investing in.
But I would say it’s worth trialing this in 2025 to see if it’s a good fit for you and your business. It’s very impressive and I’m not just saying that.
When I started using Jasper to generate website copy, I thought…
Back in 2021, when I started using Jasper, I struggled using it to write long blog posts. I’d follow the tutorials and what I got back wasn’t great. It was tough because you would hear all these people raving about the AI tool and saying what great results they got, and yet there was me struggling on.
It was frustrating.
I’ve been close to chucking in my licence a few times, but I’ve kept going.
In 2021 I found it hard to get help from Jasper for writing the longer form of blog post, but it was and still is amazing at writing smaller pieces of content such as headlines, professional bios, unique value propositions and more.
But in 2022, the software got better at writing longer content, or at least it made it easier for me. Now Jasper can pretty much spit out a blog post of about 400-600 words, potentially written to a higher stand that you could write, and depending on the subject, it’s often very accurate (WARNING: With some subjects Jasper can convince you that complete lies, are the truth, so be careful and fact-check).
I can imagine the Internet is being filled with thousands of blog posts created by AI text generator tools, and these posts will contain so many falsities.
It’s going to become an even worse mush of ‘fake news’.
It’s just too easy to get a blog post from the tool, and the way the posts are written is so convincing.
Just like it was for me at the beginning.
The tool spits out content that’s so convincing that I almost hit publish without really fact-checking. But then I discovered how off target AI can be with facts I suddenly started checking any articles it was helping me with. taking the resulting blog post as verbatim.
Make sure you fact check your AI generated content.
But with all the fake content being produced, it presents an opportunity for businesses like yours who will use AI text generators like Jasper to create high quality content that users can actually trust.
Resist the temptation to churn out lots of content that’s poor in its factual quality. You will only damage your reputation.
Jasper can help you generate ideas for new content
If you’re struggling to come up with ideas for new blog posts or articles, Jasper can help.
One of the key benefits when Jasper helps you to get unstuck.
Just enter a topic or keyword into the tool, and Jasper will generate a list of potential ideas for you to write about.
And if you’re not happy with the ideas that Jasper comes up with, you can always tweak your topic or keyword until you get the results that you’re looking for.
Jasper can help you write your content
Not only can Jasper help you come up with ideas for new content, but it can also help you write that content.
Simply enter your topic into Jasper and start typing away.
As you type, Jasper will offer suggestions and tips to help improve your grammar, style, and overall quality. And if you’re ever unsure about whether or not something sounds right, you can always ask Jasper for clarification.
How good is Jasper at writing content?
Jasper is very good at writing content. In fact, it’s one of the best AI text generators on the market.
Jasper can generate texts in multiple languages and can even mimic human writing styles.
The tool is also constantly improving, with new features and capabilities being added all the time.
There are bound to be areas where you can’t get anything decent from Jasper, but don’t lose faith. There are many powerful features, including the “One-Shot Blog Post” where Jasper will generate a full blog post with intro, body, and conclusion.
Jasper can help you edit and proofread your existing work
In addition to helping you write new content, Jasper can also help you edit and proofread your existing work. Simply upload your document into the tool, and Jasper will scan it for any errors or typos. Once it’s finished scanning, Jasper will provide suggestions on how to fix any errors that it found. And if you’re still not satisfied with your document after using Jasper, you can always send it back for further editing.
What are the pros and cons of Jasper?
Pros:
- Jasper can generate high-quality content quickly and easily, which is ideal for time-strapped marketing teams.
- Increased Productivity: Jasper can help you save time by generating text for you. For example, if you need to write a blog post but don’t have the time to do it yourself, Jasper can create a draft for you that you can then edit and publish. This can help you be more productive and get more done in less time.
- Improved Quality: In some cases, Jasper can actually produce better-quality text than a human could. This is because Jasper doesn’t get tired and can generate text faster than a human can type it. Additionally, Jasper can generate text that is free of grammatical errors and spelling mistakes. But above all that, unless you’re a professional copywriter, Jasper could easily write better than you.
- Greater creativity: Because Jasper is not constrained by the same limitations as humans, it can come up with ideas that humans would never think of. For example, if you ask Jasper to come up with ideas for a new product, it might come up with ideas that are outside the scope of what you would have thought of on your own. This could lead to more innovative and creative products or services. This is the same with blog posts where it might take the blog posts is sensible directions that you hadn’t thought of.
- Cost savings: The professional copywriters will of course hate this, but using Jasper can save you money because you won’t need to hire as many writers or copywriters.
- Unique Content: It’s impressive how Jasper provides so much unique content so you’re not copying competitors who are also using the tool, and your users and Google are happy. Make sure you check your content though just in case.
- Machine Learning: The artificial intelligence technology behind Jasper is constantly learning and improving, which means that the quality of the content it produces will only get better over time.
- Jasper frees up human resources to focus on other tasks, such as strategy or creativity.
Cons
- Jasper is not yet perfect, and there may be some errors in the generated content. However, this is to be expected with any new tool and the team behind Jasper is working hard to improve its accuracy.
- It can be repetitive, so you need to check your content to make sure content isn’t being repeated.
- It can be repetitive, so you need to check your content to make sure content isn’t being repeated.
- Jasper can be expensive for small businesses or start-ups that have limited budgets. It might not help with cost, but there are some free trial options available for you to test it.
- Jasper is not yet widely known or used, which means that there is a risk that your competitors could get a leg up if they start using it before you do.
Jasper is a powerful AI tool that has many potential applications but also some drawbacks that you should be aware of before using it. Overall, however, its pros outweigh its cons , making it a valuable tool for businesses and organisations.
Thanks to its ability to increase productivity, improve quality, create greater creativity, provide cost savings, and learn over time, there are many reasons why businesses should consider using this tool.
If you’re considering using Jasper in your content marketing strategy, weigh the pros and cons carefully yourself to decide if it’s right for you.
Jasper has the potential to save you a lot of time and effort, but it’s not perfect yet.
Additionally, it may not be worth the investment for small businesses or startups with limited budgets. However, if you’re looking for a way to stay ahead of the competition, Jasper could give you the edge you need.
What can Jasper actually write or enhance?
Here’s a list of most of the pre-built templates you can use to enhance and create your content. There a lot of pretty powerful templates in there. If you wish, you can sign up and have a play around.
- Documents:
Let Jasper help you write longer articles from start to finish. (BOSS MODE) - Content Summarizer:
Get the key bullet points from a piece of content. (BOSS MODE) - AIDA Framework:
se the oldest marketing framework in the world. Attention, Interest, Desire, Action. - Content Improver:
Take a piece of content and rewrite it to make it more interesting, creative, and engaging. - Explain It To a Child:
Rephrase text to make it easier to read and understand. - One-Shot Blog Post:
Generate a full blog post with intro, body, and conclusion. - PAS Framework:
Problem-Agitate-Solution. A valuable framework for creating new marketing copy ideas. - Perfect Headline:
Trained with formulas from the world’s best copywriters, this template is sure to create high-converting headlines for your business. - Persuasive Bullet Points:
Generate persuasive bullet points to insert into landing pages, emails, and more. - Unique Value Propositions:
Create a clear statement that describes the benefit of your offer in a powerful way. - Website Sub-headline:
Create delightfully informative sub-headlines (H2) for your websites and landing pages. - Amazon Product Description (paragraph)
Create compelling product descriptions for Amazon listings. The output is typically paragraph form, but the style will vary. - Amazon Product Features (bullets)
Create key feature and benefit bullet points for Amazon listings under the “about this item” section. - Before-After-Bridge Framework
Create marketing copy using the BAB framework. Before, After, Bridge. - Blog Post Conclusion Paragraph
Wrap up your blog posts with an engaging conclusion paragraph. - Blog Post Intro Paragraph
Blast through writers block by letting Jasper write your opening paragraph - Blog Post Outline
Create lists and outlines for articles. Works best for “Listicle” and “How to” style blog posts or articles. - Blog Post Topic Ideas
Brainstorm new blog post topics that will engage readers and rank well on Google. - Business or Product Name
Generate a winning name for your business or product. - Commands
Tell Jasper exactly what to write with a command
Beta - Company Bio
Tell your company’s story with a captivating bio. - Creative Story
Write wildly creative stories to engage your readers. - Email Subject Lines
Write compelling email subject lines that get readers to open. - Engaging Questions
Create a form to ask your audience creative questions to increase engagement. - Facebook Ad Headline
Generate scroll-stopping headlines for your Facebook Ads to get prospects to click, and ultimately buy. - Facebook Ad Primary Text
Create high converting copy for the “Primary Text” section of your Facebook ads. - Feature to Benefit
Turn your product features into benefits that compel action. - Google Ads Description
Create high converting copy for the “Description” section of your Google Ads. - Google Ads Headline
Create high converting copy for the “Headlines” section of your Google Ads. - Google My Business – Event Post
Generate event details for your Google My Business event posts - Google My Business – Offer Post
Generate offer details for your Google My Business offer posts - Google My Business – Product Description
Generate product descriptions for your Google My Business - Google My Business – What’s New Post
Generate What’s New post updates for Google My Business - Jasper.ai Testimonial Helper
Use this template to generate testimonials for Jasper.ai. If this goes well, we’ll open it up for you to collect testimonials from all of your customers. - Job Description
- Listicle
Generate a numbered list based on a topic. Perfect for filling in detail of a blog post. - Marketing Angles
Brainstorm different angles to add vibrancy to your marketing. - Mini-VSL (Video Sales Letter)
Write a captivating 60-90 second script for a video that generates interest for your offer. Created by expert copywriter and inventor of the VSL, Jon Benson. - Paragraph Generator
Generate paragraphs that will captivate your readers. - Personal Bio
Write a creative personal bio that captures attention. - Personalized Cold Emails
Write cold emails that actually work and get responses. - Personal LinkedIn Post
Stand out from the crowd with creative, long LinkedIn posts. Build your brand, own your voice and engage your audience. - Photo Post Captions
Write catchy captions for your Instagram posts - Pinterest Pin Title & Description
Create great Pinterest pin titles and descriptions that drive engagement, traffic, and reach. - Poll Questions & Multiple Choice Answers
Engage your community and get to know them on a deeper level. Create questions with multiple choice answers. - Press Release Title & Intro
Write the opening paragraph of a press release that people will actually want to read. - Product Description
Create compelling product descriptions to be used on websites, emails and social media. - Quora Answers
Intelligent answers for tough questions. - Real Estate Listing – Residential
Creative captivating real estate listings that sell homes quickly. - Review Responder
Write responses to public customer reviews that are winsome, professional, and delightful. - Ridiculous marketing ideas
A fun template that generates bad marketing ideas that might get you on the front page of the paper for all the wrong reasons. We are not responsible for you ending up in jail or losing all your customers if you attempt these. This is a joke. - Sentence Expander
Expand a short sentence or a few words into multiple sentences. - SEO – Blog Posts – Title and Meta Descriptions
Write SEO optimized title tags and meta descriptions for blog posts that will rank well on Google. - SEO – Homepage – Title and Meta Descriptions
Write SEO optimized title tags and meta descriptions for homepages that will rank well on Google. - SEO – Product Page – Title and Meta Descriptions
Write SEO optimized title tags and meta descriptions that will rank well on Google for product pages. - SEO – Services Pages – Title and Meta Descriptions
Write SEO optimized title tags and meta descriptions that will rank well on Google for company services pages. - Text Summarizer
Get the key points from a piece of text. - TikTok Video Captions
Generate viral captions for your TikTok videos. - Tone Detector
Discover your unique tone of voice with the help of Jasper. Simply paste previously written content in, and Jasper will tell you. - Video Description – YouTube
Create unique descriptions for Youtube videos that rank well in search. - Video Script Hook and Introduction
Create a video intro that will capture your viewers attention and compel them to watch all the way through. - Video Script Outline
Create script outlines for your videos. Works best for “Listicle” and “How to” style videos. - Video Titles
Create engaging, click-worthy titles for your videos that will rank on Youtube. - Video Topic Ideas
Brainstorm new video topics that will engage viewers and rank well on YouTube.
Conclusion
Jasper is a powerful AI text generator that can help content marketers and agencies create high-quality, unique content at scale.
The AI content marketing software shows promise as a tool that could potentially revolutionise the content marketing landscape by allowing businesses to generate large quantities of high-quality content quickly and easily. However, there are still some concerns about its accuracy and relevance that need to be addressed before it can truly be considered a must-have tool for content marketers.
Though sometimes I feel it’s not far away.
It’s certainly powerful as a content creating assistant.
If you’re looking for a writing tool that can help you produce high-quality content quickly and efficiently, and everything from generating ideas to writing and editing your content, then look no further than Jasper. No other AI writing tool on the market can match Jasper’s capabilities or its price point.
The tool is very good at writing content and is constantly being improved. If you’re looking for a way to generate quality content quickly and easily, then Jasper is definitely worth checking out.
So why wait? Try Jasper today and see how it can help take your content marketing efforts to the next level.