Content Marketing Training: Workshops & Courses

• “They Ask, You Answer” Workshops – devised by Marcus Sheridan
• Sales and marketing training
• Inbound marketing training
• Content marketing training: including AI/Video/Written content
• Sales training – including Sales Enablement, Virtual Selling and Assignment Selling.
• Content strategy training
• SEO content training
• Sales and marketing training program

Here are some of the benefits:

• Grow website traffic
• Improve people’s website experience
• Increase prospect’s engagement online
• Get more enquiries/leads
• Get more sales-ready leads to make the selling easier
• Increase your Return-on-Investment (ROI)
• Grow sales and profit

Our workshops are very focused on this subject:

“The Digital Customer: How today’s buyer has changed and what we must do about it”

The internet has fundamentally changed the way people buy. So why haven’t most companies changed the way they market and sell?

Today’s consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. Today roughly 80% of all purchases start with a buyer typing a question into a search engine.

To influence the behaviour of your buyers, you need to be an authority who can address every question, concern, or fear they may have, on your website.

Buyer education needs to be your top priority.

Educated prospects become happier, better customers. If your prospects are asking questions, you must answer them — openly and honestly — on your website. 

Trust is at the centre of every sale. We need to be the best educators in our industry to build trust.

When we shift our focus to educating customers, candidly addressing everything about our products and services — even things that are uncomfortable, like price and drawbacks — we…

> Build trust with our audience
> Weed out bad-fit prospects
> Make the buying process smoother.

Sales and marketing have changed, and therefore our businesses need to change. Our buyer is more informed than they’ve ever been and they are drawn to those that help them in an honest way. 

The workshop will help your organisation connect with your target market like never before, to grow your business in the digital age. 

If you implement the sales and marketing framework that I discuss, in your business, in the right way, you will see dramatic increases in organic traffic, more (and better) leads, and sustained revenue growth.

All workshops and courses are delivered by Mark Reynolds, GrowthbyTrust founder/owner.

Mark is a digital marketing consultant of almost 20 years and trainer for the Coventry & Warwickshire Chamber of Commerce.

Over those years Mark has embraced digital marketing and content marketing specifically, to bring results to a wide range of businesses.

Today Mark works with businesses like yours to inspire and help drive people towards success in a very competitive online world.

Here are some brief examples:

Workshop at the annual conference in Coventry for The Association of Electrical and Mechanical Trades.

6 hour SEO/Website workshop for Coventry & Warwickshire Chamber of Commerce.

Delivered workshops as part of the Coventry & Warwickshire Business Festival at the C&W Growth Hub and at the Meet In The Park venue in Leamington Spa.

Mark can deliver a workshop or training event in-house at your own premises, wherever you are in the UK.

He also regularly holds events throughout the year across Warwickshire in Leamington Spa, Coventry, Stratford-upon-Avon, Warwick and other locations.

Mark would love to work with your business to deliver a successful content marketing training event in 2025.

Let’s chat. Please call Mark on 01926 356300 or email him, or send him a message on LinkedIn. Let’s have a chat to see how Mark can help you.