I am here to tell you that it’s not your fault, apparently.
- If you’re a dad who’s prone to embarrassing dancing then don’t worry, it’s not your fault – that’ll be a bout of ‘beat deafness’.
- If things aren’t going too great in your business then don’t worry, it’s not your fault – that’ll be down to the employees who don’t work hard enough.
- Looking older than your years? Don’t worry, it’s not your fault – you most likely live in a city.
All three examples above are headlines in the newspapers.
They would have us believe that nothing is our fault – our health, our careers and even our dancing (although, that really may be a case of either having it or not).
The truth is, as I’m sure you’re aware, it is our fault, all of it.
And you know that.
It’s your fault. Admit it.
If you’re worried that your face is adding 10 years to your real age then you can change your lifestyle.
If you’re worried that your dancing makes Ed Balls look like Darcey Bussell then you can get lessons.
And, if your business isn’t quite where you want it to be yet, then you can change that too because you’re in control.
And what a great place that is to be.
Liberating.
I know, it’s not always a comfortable position to be in and sometimes it would be much easier to reject that responsibility and look for the nearest excuse,
But none of us went into business thinking that it was going to be easy, did we.
For all of us, there is something in our business that we could exercise greater control. It might be a case of staff sabotage, or a disappointing marketing campaign or even our time.
But, we can take control – each of us embracing responsibility.
Oh, and stop reading the papers – they’re full of rubbish.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.
Over to you.
If you need help getting a consistent flow of higher paying customers, my marketing consultancy and coaching could be for you.
