Homepage Design
"We needed a modern, easy-to-use website."
Objectives
- Make website easier to use for visitors
- Increase number of enquiries
Results
- Enquiries up by over 40%
- Website Engagement times increased
“I found Mark’s details on a Google search and I can’t remember the other companies I contacted but they didn’t seem particularly interested or failed to call back whereas Mark certainly took a positive quick approach to it.” says Mike Hicks, General Manager at Penntree. “There were no issues with getting Mark on board.”
About Penntree
"As soon as the new website went live, the number of visitors and the number of enquiries certainly increased without a shadow of doubt. As did the number of telephone calls."
"The amount of questions we now get via on the enquiry page or asking for a call back, has probably increased 40-50%."
Content Is King
Get The Copywriting Right
“Our old website was certainly rather aged and whilst it was quite crisp some years before, we now needed something modern and easy to use.”
“We were certainly in Mark’s hands with the new website. It was his recommendation to use the format we did to make it easy to navigate, to make it easy for users to gain access to.”
“A lot of the terminology that we’ve used on the website has been improved by Mark.”
“He’s advised us to focus on key benefits such as speedy response, quality, same day/next day service, a good price product etc.”
“Putting more focus on benefits has certainly helped to increase both telephone and website enquiries.”